• Advertiser #1 always puts their “deals” in the newspaper. There’s something there almost every day. A sale of some kind. The [...]

  A Tale of Two Advertisers

  December 29, 2012
• If you want to improve your advertising message…print out a copy of A.D.V.E.R.T.I.S.E. and refer to it before you approve of your next [...]

  A.D.V.E.R.T.I.S.E.

  April 25, 2011
• As you ponder what you should say about yourself in your advertising.  Stop!  Screech!  You’re going the wrong way! You need to whip a [...]

  How do you advertise Trust?

  January 8, 2011
• It was almost dead.  Then someone re-discovered the use of sincerity in their ads.  They found sincerity when they grew weary of the [...]

  The Resuscitation of Sincerity

  January 2, 2011