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I’ve had conversations with a few potential new clients regarding “advertising strategy”. Advertising strategy? What’s [...]
December 13, 2012
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LOCAL ADVERTISING I really have no interest in national advertising campaigns. Sure, I can observe and learn and give my two cents on whether I [...]
October 25, 2012
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Nice Father’s Day. But back to work we go. If you’re doing what you love, keep doing it, and keep getting better at it. If you [...]
June 18, 2012
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Last year I started writing a book. It’s a simple book created specifically for small business owners that are just starting out, and also [...]
June 15, 2012
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Wouldn’t it be great if you could just grow new customers? Buy a packet, then go home and plant the seeds? Except, you’d be too [...]
June 11, 2012
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Need a slogan? Need a BETTER slogan? A better slogan is easy when you have a unique niche that you can include into your slogan. But what if [...]
May 2, 2012
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Have you shot any off-the-cuff video for you business? If you have. Great! That means you have your own YouTube Channel, right? You’ve got [...]
February 25, 2012
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Some companies are somewhat successful in their advertising efforts because of 3 things. Either one or all may apply… 1) Bigger ad budget [...]
December 13, 2011
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What’s it gonna take? Do you want to reach a lofty goal? Do you want to double your revenues? Do you want to be the most well-known [...]
August 18, 2011
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There are still companies that pay ad agencies to conjure up headlines and slogans that are crappy. Yes, I know that “crappy” is a [...]
July 18, 2011
