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You have probably never talked with an advertising person who gave you only 2 options. Oh, sure, you’ve been given hundreds of options [...]
June 4, 2012
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Think about the effect one new competitor can have on your business. Consider the competitive environment you’re in. Find a nice quiet spot [...]
May 31, 2012
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You’re a local business. Maybe you’re a plumber, dentist, jewelry store, restaurant, sporting goods store, or windshield chip fixer. [...]
May 20, 2012
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When your advertising causes people to raise their hand, you’ve done something right. No, they don’t REALLY raise their hand…they say to [...]
May 15, 2012
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Need a slogan? Need a BETTER slogan? A better slogan is easy when you have a unique niche that you can include into your slogan. But what if [...]
May 2, 2012
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When you’re trying to come up with a good advertising plan or overall growth plan for your small business…please consider your [...]
April 24, 2012
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I love the Hunger Games books. My wife got me started on them. And then we had to go see the movie. It was ok, I guess. But as a marketer, I have [...]
April 11, 2012
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Have you ever visited a business and their customer service made a POSITIVE impact on you? It’s totally refreshing! They’ll do [...]
March 18, 2012
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What would you like your advertising to accomplish? What goal are you trying to reach? Before you embark on a big advertising adventure, you [...]
March 15, 2012
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I’ve had a few conversations with business owners lately. When we talk about advertising, they say, “Word-of-mouth is the best kind [...]
March 6, 2012
