• There are many things you could worry about when it comes to advertising the wonderful things that you offer to the world. You could worry about [...]

  Worry about this..

  February 28, 2011
• Isn’t it easier to remember a specialist than a jack of all trades?  Take MY industry for example – Advertising.  There are [...]

  The SPECIALIST: Do you do one thing well? Or do you do a lot of things “so-so”?

  November 11, 2010
• One of the biggest reasons a good joke if funny is because the punchline is unexpected.  ANYTHING that really gets our attention is unexpected. [...]

  What makes a joke funny?

  November 3, 2010
• What does your product or service do for your customers? That’s a question that might have hundreds of answers.  But there will be just a [...]

  I have a PROBLEM

  October 18, 2010

• Word, word, word, blah, blah, blah. How much time do you put into your sales messages?

  Word, word, word, blah, blah, blah

  October 15, 2010