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My wife and I recently visited a furniture store. Actually two of them. Usually not my favorite thing to do. The salesperson at the first store [...]
March 17, 2013
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INVISIBLE MARKETING Wanna make sure nobody notices your marketing? Here are 7 ways to do that: 1) Say things your prospect does not care about [...]
February 14, 2013
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What’s the ultimate skill you possess when it comes to copywriting? What kind of wicked wordsmithing do you conjure up? Or are you short on [...]
February 1, 2013
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Cruising around my LinkedIn marketing groups that I’m following… I see a lot of verbiage suggesting there are best ways to market. Or [...]
January 25, 2013
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Advertiser #1 always puts their “deals” in the newspaper. There’s something there almost every day. A sale of some kind. The [...]
December 29, 2012
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I’ve had conversations with a few potential new clients regarding “advertising strategy”. Advertising strategy? What’s [...]
December 13, 2012
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Yes, I’m going to make fun of some slogans. And these are only a few of the millions out there that could be made fun of. But it’s [...]
December 10, 2012
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I almost drove off the road when I heard this radio spot. I had recorded my daughter last year talking about Christmas. It was for a co-worker of [...]
December 5, 2012
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When the future is uncertain… or maybe less favorable versus “the hay days”… I suggest you “Take a Bigger [...]
November 5, 2012
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Asking this question has guided many advertisers down the wrong path. “How did you hear about us?” Ugh. First, let me point this out [...]
October 30, 2012
