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Advertiser #1 always puts their “deals” in the newspaper. There’s something there almost every day. A sale of some kind. The [...]
December 29, 2012
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When the future is uncertain… or maybe less favorable versus “the hay days”… I suggest you “Take a Bigger [...]
November 5, 2012
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Asking this question has guided many advertisers down the wrong path. “How did you hear about us?” Ugh. First, let me point this out [...]
October 30, 2012
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LOCAL ADVERTISING I really have no interest in national advertising campaigns. Sure, I can observe and learn and give my two cents on whether I [...]
October 25, 2012
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I grew up on a farm, so I know about cow tipping. Except I never actually did it. All of our crazy, whacked-out cows laid down to sleep. [...]
October 21, 2012
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CONSIDER YOUR COMPETITIVE SITUATION (a few excerpts from my book, “Take a Bigger Slice”) When you’re trying to come up with a good [...]
October 5, 2012
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CUT THROUGH THE CLUTTER Be a Clutter Cutter. You have to take all the advertising clutter into consideration. You need to be the OPPOSITE of all [...]
August 19, 2012
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I’m going to lie to you. Very shortly I’ll lie to you just like a lot of advertising does. And I won’t like it. It’ll [...]
July 18, 2012
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What if you’re doing everything right…but you just aren’t growing like you think you should? Then I’d say, you probably [...]
July 16, 2012
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Your ads aren’t working very well? I think I have something that can help. I’m going to teach you how you can get a bigger bang from [...]
July 9, 2012
