The best advertising headline would be if you could peek into your prospect's brain...and see what they were thinking about...at that precise moment.
October 1, 2011
If you want to improve your advertising message…print out a copy of A.D.V.E.R.T.I.S.E. and refer to it before you approve of your next [...]
April 25, 2011
I’m going to re-do the headline of a newspaper ad I just chose. And the photo in the ad. Yes, I’m picking on the ad because [...]
April 8, 2011
I like to write ads that tug at curiosity. They kind of “pull” at you and make you wonder what’s going to happen next. Is [...]
November 22, 2010