• The best advertising headline would be if you could peek into your prospect's brain...and see what they were thinking about...at that precise moment.

  Best Advertising Headline

  October 1, 2011
• If you want to improve your advertising message…print out a copy of A.D.V.E.R.T.I.S.E. and refer to it before you approve of your next [...]

  A.D.V.E.R.T.I.S.E.

  April 25, 2011
• I’m going to re-do the headline of a newspaper ad I just chose.  And the photo in the ad.  Yes, I’m picking on the ad because [...]

  Improve a newspaper ad in ONE minute

  April 8, 2011
• I like to write ads that tug at curiosity.  They kind of “pull” at you and make you wonder what’s going to happen next.  Is [...]

  Ads that “pull”

  November 22, 2010