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My wife and I recently visited a furniture store. Actually two of them. Usually not my favorite thing to do. The salesperson at the first store [...]
March 17, 2013
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You say you want more customers? That’s where advertising comes in. But don’t just put a typical ad out there and totally forget [...]
August 14, 2012
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Do you have a marketing team? I know you do – because everyone you hire is part of your marketing team. Every encounter with a customer has [...]
August 6, 2012
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It’s just a prediction… They WILL go out of business. Here’s a story about customer service. Or the massive lack of it… I [...]
July 23, 2012
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Think about the effect one new competitor can have on your business. Consider the competitive environment you’re in. Find a nice quiet spot [...]
May 31, 2012
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Have you ever visited a business and their customer service made a POSITIVE impact on you? It’s totally refreshing! They’ll do [...]
March 18, 2012
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People love “secret sauce”. Let’s find yours. Is there something you do within your business in which you feel nobody else [...]
September 30, 2011
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In my opinion, social media is social. It’s for friends to interact with friends. We’re all wary of businesses trying to sell us [...]
September 17, 2011
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There’s this goofy guy I know. His face is the first thing you’ll see when you walk into All Tune & Lube – an auto repair [...]
January 29, 2011
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I talk to a lot of business owners about advertising. They want new customers, and they want them NOW!
October 28, 2010