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This is an excerpt from Chapter 1 of my NEW e-book: “Advertising Doesn’t Work”. Think about the effect that one new [...]
NEW COMPETITION = SMALLER SLICE OF THE PIE
October 7, 2011 -
When it comes to advertising, chasing giants is very frustrating. (When I say “giant”, I mean your huge competitor.) It’s [...]
Chasing GIANTS
October 20, 2010
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