I’ve jotted down a few notes over the past few days every time I see a piece of advertising that bugs me. Ok, it more than bugs me. I have a disease called “I can’t stand bad advertising-itis.” So, this is a hodgepodge of three different items that have plagued me recently…
The local restaurant’s ad for a burger special in a women’s magazine. Not just any burger. A sloppy, drippy, messy burger! In a women’s magazine! Not that there aren’t women who eat burgers where there’s a 90% chance you’ll be wearing part of it when you’re done…but come on. It IS more of a guys thing. So… bzzzzzzttt. Definitely not the best place to put your burger ad.
Next up is a local financial services TV commercial. It was a winner. And it’s the type of local TV commercial that is represented every minute of the day on your local TV channels or Cable TV. Ok, here we go. Walk with me here. I can just hear the TV “creative” person saying to the advertiser…
“It’s gonna be great. We’ll walk around your offices with our camera and shoot everyone in their natural working environment. It will show the viewers that you’re hard workers and that you’re serious about financial services. Then, at the end, we’ll pan in and get a great close-up shot of your business name and logo that’s hanging on your wall in the lobby. Throughout the commercial, we’ll have a professional voice list off all the services you provide and also have really cinematic music in the background. Actually, it’s more of a film than a TV commercial.” Barf.
Finally… we have an ultra-cliché slogan that puts an exclamation on the fact that all of their marketing is mediocre at best…
“It’s your time.”
That’s it. Stirred your soul, didn’t it? Barf. I know I already used a “barf”…but it fits perfectly here as well. I can’t even remember what kind of business used that slogan. Shocker, I know.
That was fun. Short and to the point, right?
Maybe I’ll do more of these. Because the bad, ridiculous, and just plain forgettable marketing and advertising ideas are ALL AROUND ME. I want it to stop. Or do I?