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So you want a good ad? Write it backwards. Start from the end. Traditional, boring, “I don’t care” advertising starts with a [...]
September 17, 2012
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I love the Hunger Games books. My wife got me started on them. And then we had to go see the movie. It was ok, I guess. But as a marketer, I have [...]
April 11, 2012
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I’m about to share with you one of the easiest ways to craft better performing ads. First, select one script or ad you’ve used in the [...]
March 12, 2012
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When you think of “remodeling”, you probably think of adding on to your home, or sprucing up your bathroom or kitchen. But you can [...]
March 10, 2012
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I’ve had a few conversations with business owners lately. When we talk about advertising, they say, “Word-of-mouth is the best kind [...]
March 6, 2012
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“We’re the best in the business. We’ve been family-owned for two centuries. We have what you need, when you need it. Our [...]
March 5, 2012
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There’s a thing in your ads that will completely destroy their effectiveness when you’re trying to talk to your target audience with [...]
February 21, 2012
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The Fundamental 5 rules for writing good ad copy: 1. Forget everything you believe an ad should look like or sound like. Lose the [...]
October 30, 2011
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If you want to improve your advertising message…print out a copy of A.D.V.E.R.T.I.S.E. and refer to it before you approve of your next [...]
April 25, 2011
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Do you struggle writing ad copy? Me too sometimes. Or I might just need an idea or advertising strategy for a client. So what do you do when [...]
December 5, 2010
