Asking this question has guided many advertisers down the wrong path.
“How did you hear about us?”
First, let me point this out – all of your marketing efforts and advertising works together. Or it should anyway. You may get somebody saying they saw your Direct Mail piece, but they heard your Radio ads for 2 or 3 months prior to that. Someone may say they found you online, but actually a friend told them about you and then they looked you up online.
I want you to ask a better question.
“WHY did you choose us?”
It’s a better question because you want to know what words “moved them” in your advertising messages or website verbiage or what a friend said about them. Then, you can take that information and continue to tweak and improve your future advertising message to the public.
Then, to take that a step further…ask your current customers…
“Why do you KEEP choosing us?”
This will help you improve your advertising far more than the slippery “How did you hear about us?” question.
Have a great day!
I’m a marketing guy and ad writer. This isn’t just about better ads either, it’s also about a strategy to set you apart and help you be remembered (in a good way). I write this marketing blog because I’m on a mission to help you get more from your advertising bucks. I also wrote a a no-nonsense book about how to take a bigger slice of market share with better advertising. It’s called “Take a Bigger Slice”.