I grew up on a farm, so I know about cow tipping. Except I never actually did it. All of our crazy, whacked-out cows laid down to sleep.
Now… SCALE tipping is my specialty in marketing. You can tip the scales in your favor in business – with better marketing and advertising. But it’s not about which new, smokin’ hot advertising platform you choose. It’s about SAYING BETTER THINGS to people IN your marketing messages.
What if we were advertising sleeping pills for cows? (You know, so we could tip’em over when they fell asleep standing up – duh.)
Example 1: ”Our cow sleeping pills are easy to swallow, highly-concentrated, and dissolve fast to ensure maximum effectiveness.”
Example 2: ”Cow-tipping enthusiasts UNITE! Now, you can sprinkle a few yummy cow-sleeping pills throughout the herd, and within 20 minutes, you’ll be on your way to cow-tipping ecstasy!”
Do you see the difference in those advertising messages? It’s pretty obvious. Of course this is a silly example and there may be other factors involved that might change your ads a bit. But don’t try to get my attention by telling me about the product. I don’t care. Just tell me what the product (or service) is going to DO for me. How will it delight me? How will it take away some “pain” or frustration that I have? Then, if you need to add a few things into an ad to help take away doubt or reduce risk for the purchaser, that’s cool.
This is how you’ll start tipping the scales in your favor with better advertising and marketing. Say it better. Say something we care about. Something that grabs our attention and doesn’t put us to sleep. Remember – it’s all about your potential buyer – not about you.
Now, go tip some scales…not cows.
No cattle were injured in my make-believe-fantasy-world.
Have a groovy day!
Non-Fat Advertising blog