We only lived a couple miles from my godmother and godfather.
They were also my Dad’s aunt and uncle. We’d pull up in our old Chevy pickup once a week or so to have coffee. But I didn’t like coffee yet. So, I was served homemade sugar cookies and a glass of juice.
Aunt Lauretta treated me like a prince.
I can still remember the table that we’d sit at in her quaint little farmhouse kitchen. And I think I can recall chickens on the wallpaper. But mostly I remember the sweet smells. I’m glad. I wish I could describe it to you. And she’d always make me an angel food cake with frosting on it for my birthday.
And Uncle Tuffy was one of the best guys you could ever meet. Always smiling and laughing. I don’t remember him ever seeming down or mad. Always smiling.
Then, once in a while, I’d get to go help her gather the eggs from the hen-house. I was young enough… that it was still fun. Mom and I would always come and buy farm fresh eggs from Aunt Lauretta. Probably like a buck twenty-five for two dozen.
Do you have sweet memories that make you smile? I’m so glad I do. I haven’t thought about them for a while, probably because I’m so busy. But I’m glad I did today. Just for a little while, I forgot about my deadlines and what I needed to do for the rest of the day. It’s a nice break, ya know?
Do I have a marketing message in here? I didn’t plan on it. But maybe think about how you could stir some memories up for people in your ads or your selling. It sure makes them listen… and think a little… and smile. What could be a better ad than one that made people feel really good – and feel good about your business…
Got any good memories from long ago? Ask your brain to dig one up for you today.
Have a great day!
I’m a marketing guy and ad writer. This isn’t just about better ads either, it’s also about a strategy to set you apart and help you be remembered (in a good way). I write this marketing blog because I’m on a mission to help you get more from your advertising bucks. I also wrote a a no-nonsense book about how to take a bigger slice of market share with better advertising. It’s called “Take a Bigger Slice”.