Got FAT ads?Can you tell if you have inefficient, non-productive advertising? I'd like to help you replace the "fat" in your advertising...with a little more "beefiness".
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Local Advertising Woes
It's a shame that businesses get duped into believing that one particular ad medium is the best place to advertise. When the truth is...the ad itself is what will bring results. The words you use and the feelings you stir is what will launch your ads to the next level of effectiveness.
Many businesses feel they don't have anything special enough to say in their ads to make an impact. They just haven't figured out what their prospects would love to hear. Most are too concerned with blabbing about their own business versus talking about something that people might actually care about.
How can you relate to your prospect? How can you increase their trust in you? What might make them feel like a fool if they did business with anybody else but you?
If you called your mother or best friend out of the blue today, what kinds of things would you talk about? Probably just some idle chit-chat that would make you feel like you did your duty. But what if your mother or best friend was only given a few months to live? Don't you think that conversation would be a bit more intense and meaningful? Don't create ads that are "idle chit-chat"...create ads that can will make people feel differently about you. Create ads that will "move" people.
Move them closer to doing business with YOU instead of your competition. After all, your competition is going after the same people that you are. Are you going to settle for mediocre advertising...or are you going to take the bull by the horns make something happen?
I want to help understand local advertising. And help you create something that has a chance to bring you new, profitable customers - local advertising that grabs attention and drives home the point you're trying to make. Make sure your ads convey what you stand for, how you can help, and have the potential to increase people's trust and confidence in your business. That way, when they need you...they'll come to YOU for the solution to their problem.