I don’t recommend online advertising for the small, local business, unless you already have a consistent Radio or TV campaign running.
If you’re not using the power of sound and words in your local advertising efforts, I’m afraid you’re losing the battle.
If you have a good chunk of competition in your market, I’m recommending you get a good radio advertising company to get you on the air. Yes…YOU. Your voice. There’s no better branding and trust-inducing strategy than YOU being the spokesperson in your radio ad campaign.
But the thing is…you need to communicate a whole series of trust-building messages. A different ad every 3 to 4 weeks. And you have to be just a tiny bit outspoken and passionate about your business. You can’t have a quiet/meek voice on the radio.
There IS a formula, just not an easy to follow template. It works because not everyone has the know-how to do it…or the patience. If you’re still waiting for the quick and easy silver bullet or magic new customer pill, I’m sorry to inform you, you’ll be waiting forever.
Have a great day!
I’m a marketing guy and ad writer. This isn’t just about better ads either, it’s also about a strategy to set you apart and help you be remembered (in a good way). I write this marketing blog because I’m on a mission to help you get more from your advertising bucks. I also wrote a a no-nonsense book about how to take a bigger slice of market share with better advertising. It’s called “Take a Bigger Slice”.