A better slogan is easy when you have a unique niche that you can include into your slogan. But what if you’re just like everyone else…except you feel that you have better customer service? Then, it’s time to get creative I suppose.
A quick side-note: If you ARE just like your competitors, if you don’t have any characteristics that differentiate your business, you should get to work and create a differentiating factor for yourself. Something tangible. Something that the public can understand in a snap…and want to do business with YOU instead of someone else.
I’m going to share two slogans that might help demonstrate how to “get creative” with your slogans. And it’s not just creative for creative’s sake…it’s to help you be remembered.
Category: Home Builder
“We build homes that make people hug sweaty carpenters.”
So, to me, this tells people who you’re going to be so happy with your home and the whole process…you won’t hesitate to walk up to one of the sweaty carpenters on your project and give them a big hug. Something you normally wouldn’t do. But you’ve seen the great work their doing, and love that they are getting your home built or remodeled in a timely manner, so a hug is not out of the question. Would someone actually do that? Probably not. But that slogan says a lot in very few words.
Category: Moving Company
Now, I thought that this was an original slogan I came up with. But it’s not. It’s actually the NAME of a moving company in Brooklyn! So, I went to the website. http://www.moversnotshakers.com/ I love it! Even a video there from the owner. Good stuff. Rock on, Movers, Not Shakers! And they’re even innovative and environmentally friendly with their re-usable bins and bio-diesel.
That actually makes me think of something else I need to mention quickly. The NAME of your business can do double the marketing work for you for free. I’m tired of seeing business names that are someone’s initials. Or someone’s last name. Or the name of your city combined with whatever industry you’re in. Movers, Not Shakers is a PERFECT example of how to name a small business. Can every business name hit a home run like that? No. But most can be improved upon dramatically. Think long and hard about whether a name change for you would be worth it.
Now, back to slogans. Did those examples get the wheels turnin’ for you? I hope so. If I can get more small business owners not to be so lame and forgettable with their slogans…will God look down upon me more favorably? Doubt it. I guess it’s just something that bugs me a lot, and I’d like to see more good, honest, small business owners SUCCEED rather than fail.
Go forth and prosper. : )
Non-Fat Advertising blog