Hot and Fresh!

Have you ever visited a business and their customer service made a POSITIVE impact on you? It’s totally refreshing! They’ll do something that causes me to smile, or say to myself, “THAT is why I keep coming back!”

There’s a local joint in Sioux Falls, South Dakota called Burger Time. They do something I think is awesome. And for the drive-thru order takers…they probably think it’s cheesy and possibly lame. When you finish placing your order in the drive-thru they say, “We’ll get that ready for you hot and fresh.” Hot and fresh. I like my burger and fries hot and fresh. That statement gives me a tickle and helps me believe that they do it a little different…that they put some extra care into my burger.

There’s also Jimmy John’s. My ultimate favorite place to eat. When I walk in the door, I usually hear half of their “sandwich gurus” shout, “Heeyyyy” or “Yo!” I like it. It’s flair. It’s different. It’s like they’re sharing some of their energy with me. But I will say, that they haven’t been doing it as much lately. I’ll walk in……and nothing. I’m waiting, but get nothing. I miss it.

So, what can you do inside your doors to give your customers a memorable experience? You don’t have to be in the food industry. Even a piece of dark chocolate candy waiting for me on my car’s console after my oil change would be a “sweet” touch. Or when my little girl is with me, you acknowledge her with a balloon or sucker or whatever. If you put a smile on her face, you’ve just ratcheted up a notch on my list of “go-to” businesses.

Sure, you can increase your foot traffic, web views, or phone calls with better ads (Non-Fat ads)…but why not give them something unexpected when they decide to do business with you? Why not make their experience better than your competitors are giving? It doesn’t have to be some monumental innovation. The little things go a lot farther than you think, Mr. and Ms. Biz Operator.

Have a HOT and FRESH day!

Duane Christensen

Non-Fat Advertising blog

I’m a radio marketing guy in Sioux Falls who loves helping local businesses improve their marketing message. The difference between good advertising and bad is usually all about the MESSAGE. Improve your ad message, and you’ll improve your advertising results.