When you think of “remodeling”, you probably think of adding on to your home, or sprucing up your bathroom or kitchen. But you can also remodel your ads. Better ad results can happen by improving the ad content. Little things can make a big difference.
Such as:
- Re-arranging some words in the headline
- A new headline completely
- Different images/pictures used in print ads
- Re-arranging the layout
- Putting your headline first instead of your business name
- Replacing clichés and “ad speak” with words that carry more impact
- Taking out the “we, us, and our’s” and replacing them with “you” and “your”
- Removing generalities and replacing them with specifics
And on and on. The point is that almost every ad could be better. So, before you submit your final ad approval…take an extra few minutes to think of ways you could “say it better”. Is there something that could stir emotions more in your prospect? Could your ad be confusing or unclear?
It doesn’t matter if you advertise online, with radio, newspaper, or TV, on Craigslist, Facebook, direct mail, billboards, bus benches, etc. Even outdoor or indoor signage, emails, sales letters, or however you’re trying to persuade people to buy something or become your next new customer.
Ads can be remodeled, enhanced, improved, and tuned up. And when you take the time to do that, performance increases. Just like when you upgrade your vehicle from a V-6 to a V-8. You’re going to be able to go faster and pull more.
But with ads…it usually doesn’t cost you much to “beef” them up and get better results. Words matter. Content matters. Pictures matter. You might find a great place to advertise to your “target market”, but if the ad itself is “sluggish”, you’ll have a tough time seeing much return.
Here are a few NON-SLUGGISH billboards from Coles Marketing Communications that I like.
Take some time with your ads. It’s important.
Duane Christensen
Non-Fat Advertising blog
Having a rough day? Remodel it. Beef it up. You’ve got the power to improve it. Just like in your advertising.
