Have you shot any off-the-cuff video for your business?
If you have. Great! That means you have your own YouTube Channel, right? You’ve got those videos posted on your Google+ business page, right?
If you haven’t done any videos, get a hand-held video recorder and start shooting today. They don’t have to be done by a pro. Just get some out there. Make them REAL. Make them interesting. Make them short. Then, upload them to YouTube. If you don’t know how to do that, there are plenty of instructions for that online if you just search around.
Get found on Google more often can happen by getting some video out there. Yes, there are other search engines like Yahoo and Bing. But Google is the 800 pound gorilla, so that’s why I just say “Google”.
There are so many small businesses out there that have never even considered doing any videos. But you need to start. Let’s say you’re a local auto repair shop. Grab a camera, hit record, and start walking out to your shop where the guys are working. Narrate it a little bit and then stop and take a shot of one of your guys (or gals) and ask them what they’re working on. Let them explain for 30 seconds and that’s your video!
Or if you’re a chiropractor that adjusts infants and children for colic…get some video of you being so gentle and caring while adjusting one of those kids. A client of mine is doing that. They’re turning out so great. Parents might not think they can have their infant or toddler adjusted for things like colic, ear infections, or bed-wetting, but this chiropractor is putting these parents at ease with quick little videos to demonstrate her caring touch. http://www.youtube.com/watch?v=nqHUBYhpXT8
The major point here is GET STARTED! I hope you have some fun with this too! Getting some video out there will help you be found online more often. It will help you get towards that first page on Google. Instead of hoping and praying that you might be found in the yellow pages, you have more control of your search engine optimization. Get some content out there. Shoot some video!
Something else that’s easy: Animoto
Have a great day!
I’m a marketing guy and ad writer. This isn’t just about better ads either, it’s also about a strategy to set you apart and help you be remembered (in a good way). I write this marketing blog because I’m on a mission to help you get more from your advertising bucks. I also wrote a a no-nonsense book about how to take a bigger slice of market share with better advertising. It’s called “Take a Bigger Slice”.