• Here’s a biggie.  You want EVERYONE to love your business right?  And I bet you want EVERYONE to love your ads, too.  The problem is that [...]

  QUIT TRYING TO PLEASE EVERYONE

  November 23, 2011
• He said to me, “I’m living in a children’s home now.” He and his younger sister are waiting for a foster family. This kid [...]

  You should get to know this kid.

  November 18, 2011
• Pretend you’re at a networking event. And to introduce yourself, you have to say your name, followed by your advertising slogan (or a [...]

  Is there such a thing as GREAT advertising?

  November 12, 2011
• When I was a kid back on the farm, I had a BB gun. One day I decided to shoot out a bunch of windows in our barn. Looking back...I think it was [...]

  Shoot Out The Windows

  November 10, 2011

• You thought advertising on the Internet was “the answer”. But it’s not working for you. Oh, sure it’s working a little bit. But not like [...]

  My Internet Advertising Doesn’t Work Like I Thought It Would

  November 6, 2011
• I’m not an HR person, but it makes sense to me to be picky with the people you hire.  And I do NOT believe you can find the right employee by [...]

  None of This Works…If You Hire DOPES

  November 4, 2011