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If you want to improve your advertising message…print out a copy of A.D.V.E.R.T.I.S.E. and refer to it before you approve of your next [...]
April 25, 2011
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I’m going to re-do the headline of a newspaper ad I just chose. And the photo in the ad. Yes, I’m picking on the ad because [...]
April 8, 2011
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My Mom makes an apple pie that makes you want to scream, “Dear Lord, Judi! Did this pie come from heaven?!” BUT…you may not [...]
April 5, 2011
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During a recent American Idol show, Pepsi was mentioned by a contestant. I thought it was sad and pathetic that Seacrest had to [...]
April 3, 2011
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A point of difference within your business makes advertising work a heck of a lot better. But the trouble with this …is that a lot of small [...]
April 3, 2011
