• The vet said that he’d have to do a C-Section on her.  She was one of Dad’s cows.  She was big, black, beautiful, and had sad eyes. [...]

  The Boy, the Cow, and the Doc

  March 21, 2011
• Do you love to buy things?  I do.  So does my wife.  Put us together when we’re both “in the mood” and look out!  Not just [...]

  How do YOU buy?

  March 8, 2011
• If you placed two ads…each a week apart, would they perform the same? If the ad content was exactly the same, you’d get a very similar [...]

  Improved MESSAGE = Increased ROI

  March 6, 2011
• DECREASE “ad speak” = INCREASE ad effectiveness (ROI) When ad speak goes down, ad effectiveness goes up. A great example of this is George [...]

  Fat CUTTER Tip

  March 4, 2011