• There’s this goofy guy I know.  His face is the first thing you’ll see when you walk into All Tune & Lube – an auto repair [...]

  His name is Josh

  January 29, 2011
• Old school salespeople.  They’re still out there.  I’ve  crossed paths with a few lately.  They try to seem like they just want [...]

  Old school selling. Why don’t they get it?

  January 27, 2011
• Is a competitive edge important? Ummm, yeah. It’s one of THE MOST IMPORTANT ingredients in effective advertising.  A competitive edge gives [...]

  The EDGE

  January 21, 2011
• When my daughter is watching SpongeBob, Dora, Backyardigans, or any kiddie show, I see a lot of adult TV ads.  They’re trying to sell me [...]

  Advertising on kiddie cable TV? Good idea?

  January 17, 2011

• Some ads are heard. Most are not.

  January 12, 2011
• As you ponder what you should say about yourself in your advertising.  Stop!  Screech!  You’re going the wrong way! You need to whip a [...]

  How do you advertise Trust?

  January 8, 2011
• A lot of local business owners could increase the effectiveness of their advertising with one simple word.  YOU. It’s a simple word, but [...]

  It’s not about you, it’s about YOU

  January 6, 2011
• I need to write an ad for a business owner.  Actually, I need to come up with the first series of ads in a new radio campaign.  This business [...]

  Golden Nuggets

  January 4, 2011

• It was almost dead.  Then someone re-discovered the use of sincerity in their ads.  They found sincerity when they grew weary of the [...]

  The Resuscitation of Sincerity

  January 2, 2011