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Who cares about your “widget”? I do. If your widget helps put a smile on my wife’s face…I care. If your widget makes me [...]
November 28, 2010
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So, I’m in the kitchen (bothering my wife as she cooks), and the TV is on in the background. I hear the words “Door Buster”. [...]
November 25, 2010
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I like to write ads that tug at curiosity. They kind of “pull” at you and make you wonder what’s going to happen next. Is [...]
November 22, 2010
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You see hundreds of people, maybe thousands every day. But how many of those people do you stop and notice? How many of the random faces you [...]
November 21, 2010
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Summer’s gone, fall is here, and winter is right around the corner. That’s an exact headline that I heard on the radio the other day. [...]
November 18, 2010
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It happens every day. A colleague or acquaintance will say something like, “How’s it going Bob?” as they pass by you. (Or [...]
November 16, 2010
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Are you afraid of being laughed at? Are you afraid of one person out of a thousand not agreeing with you? When it comes to saying what you want [...]
November 14, 2010
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So, let’s say you want to throw an ad on Craigslist. Let’s also suppose that many others are posting ads for almost the same exact [...]
November 12, 2010
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Isn’t it easier to remember a specialist than a jack of all trades? Take MY industry for example – Advertising. There are [...]
November 11, 2010
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I learned about Broca from a guy that has since built a castle. The Wizard of Ads castle is where Roy Williams teaches his [...]
November 7, 2010
