I changed the name of this blog from “The Big Advertising Superstore” to “Non-Fat Advertising”. For now anyway. :-)
1) The original name didn’t mean anything
2) The new name says there is FAT to be cut from your advertising.
3) The new name says that there’s hope in getting your advertising in shape.
The amount of advertising dollars wasted every minute could probably feed a starving nation in Africa. Or house most of the homeless right here in our own country.
So, let’s cut the fat from your advertising. Get started here…
Take a look at all your advertising. But don’t look at WHERE it’s placed…first look at your MESSAGE. Every advertising guru in the world says it…but few listen – STOP talking about yourself and start telling people how you can make their life better. Use words that you hear in everyday conversation.
Good advertising captures real life…and dramatizes it. Good advertising may include one or a combination of the following. Believability, entertainment, and new information. And don’t forget that you want your prospect to take action if they’re ready for what you’re offering.
Do you enjoy listening to someone who talks about themselves non-stop? What makes you think the public likes to hear you talking about your company? The people you don’t know…don’t care about YOU. They CARE about how you can make their life better.
My call to action for you is to re-read this…and then get started cutting the fat from your current advertising.