A good headline in your ads (especially your print ads) should include one of the following:
1. A Problem
3. A Proposition
4. A Promise
The headline of your ad determines whether or not your ad will get seen or heard. It’s the ad for your ad.
Testing headlines is a good idea, too. For example, if you’re doing some direct mail, test one headline versus another. See which one pulls better to a small mailing…before you do a LARGE mailing. And there are other areas you can test as well…like the offer.
A good HEADLINE in your advertising is crucial. If you don’t get your prospects’ attention immediately, they won’t read or listen or watch the rest of your ad. And a good headline should always be relevant to the rest of your message. Don’t write an attention-getting headline that has nothing to do with the rest of the ad. It’s annoying to your prospect.
Hope this helps. Have a groovy rest of the week!